Reader-centric approach to plan, optimize, and assess.

Deeper insights with a product suite for media planning, content optimization, measurement, and crisis and monitoring for communications professionals.

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Communications analytics is 'tormented' by over-reliance on social media engagement data. While social signals are significant, they only make up a portion of the data set.

There is a need to examine news or web source data to understand readers' engagement behavior. We bridge this gap in real-time, providing the missing puzzle piece you've been looking for.

Media Planning

Add AI/ML insights to communications planning.

Grade news portals using metrics for engagement and relevancy.

  • Grade publishers based on relevancy, not just social signals, traffic
  • Use news site's topic confidence score and reader touch points to make decisions
  • Get reader engagement insights by topic, not domain traffic data.

Content Optimisation

Maximize organic content discovery and amplification

Optimize releases and long form content with machine learning based on reader behavior.

  • Create content repository & dashboards
  • Evaluate Readability Score of unpublished release and make corrections.
  • Enhance headline and release for greater discoverability.
  • Ongoing recommendations for keywords and content trends.
  • Download optimized content reports with key metrics

Measurement

Embrace modern metrics and stop relying solely on social media metrics

Differentiate with advanced, non-traditional metrics in this comprehensive measurement suite

  • Upload articles or search for existing ones
  • Use our Ark Score, based on IP, to analyze article performance.
  • Get Predicted reach and insights about reached audience persona.
  • Sentiment Analysis.
  • ROI calculator, download graphs and reports.

Crisis & Monitoring

Look beyond social media signals to proactively manage crises

Uncover previously unknown crises insights and metrics

  • Instant impact based alerts for significant events
  • Use our Ark Score, based on proprietary algos, to understand crises impact
  • Real-time prediction of audience reach.
  • Enhanced emotion detection analysis.
  • Understand crisis-impacted audience persona

Unleash new potential with AI-driven data communications

The real game-changer is not just data or AI, our metrics are built on innovative frameworks that have the power to revolutionize the communications industry.

1,50,000 news sources, 66 categories

Monitored, evaluated daily

487+ languages

Extensive global coverage

800M+ Domains

Database tracked regularly

20B+ keywords

Real-time search capability

Frequently asked questions

ArkReach is a SaaS analytics solution designed for communications professionals. Our reader-centric approach provides deep insights from news and web sources, enabling real-time decision-making without the over-dependence on social media data.

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